♥ Have You Heard...

The Internet and my social media time lines have been blowing up over the reveal of the new face of Estée Lauder. They've opted for nineteen year old Kendall Jenner - one seventh of the somewhat infamous Kardashian clan. Now, when I saw the news I instantly associated Estée with the older woman, something they're apparently changing up. Looking at past campaigns, you may link actresses Liz Hurley and Gwyneth Paltrow (mature 'mother' figures) and it makes you wonder where this massive transition came from. Now, when you Google Estée, the top link is 'Kendalls Faves' something that is highlighting the issue completely - they are trying to branch out to a younger, hipper, consumer and the language they're using perfectly reflects that.

I believe that it's a desperate attempt to introduce a classic brand to a new, younger consumer. This is something I don't think Estée Lauder should really be doing. Under their company are other brands like Clinque, Smashbox and Bobbi Brown - which are more open to a younger audience (despite the still large price tags) and much more appropriate to have Jenner in their campaigns. So why do they feel the need to drag ridiculously young girls toward their very luxurious and expensive line?

I've seen bloggers and friends rave about Estée  products and I am lusting after their double wear foundation, because I feel like if I opt for any luxurious beauty product it would have to be their foundation. The reviews of their products on Boots are mostly from the older age range and I don't think it's okay to market a £30 bottle of foundation to a 'tweenage' audience. It just highlights the issue of young, impressionable, girls being forced to think that makeup is the be all and end all - when in reality a bottle of foundation that costs £5 from the Miss Sporty range is made for younger skin that doesn't need the coverage older skin may need... If a younger teenager even needs to wear make up - at all - that is.

But alas, I'll add that you simply cannot lump Kendall into the same likes as her older half-sisters. Kendall is the only one of the bunch that has made a name for herself without managing to cause a scandal in the process. I mean, even Kylie has us all talking about whether she has or hasn't had her lips done! Kendall had a goal - to be a high profile runway model - and she achieved it. Yes, it maybe helped that Kim Kardashian is one of the most famous women in the world and Anna Wintour has took a massive liking to the family, but Kendall Jenner has made a name for herself in all the right ways and I'm sure she'll continue to do so for many, many years.

Em x

tumblr | twitter | instagram

♥ Looking Up

The past few months haven't been great for me, but as expected, things are starting to look a little bit better. The first term of my second year at university has caused me nothing but grief - work I'm not happy with, essays I fear I've failed and a general misunderstanding of why it is I'm here. Sometimes I feel as though a Creative Writing degree won't actually help me to where I want to go, other times I sit in seminars and realise just how valuable the things I'm learning about writing are. It's been tough. There have been too many novels to read and too much riding on things I don't enjoy (eighteenth century literature, I'm looking at you). There's been drama within our household and I've gone through a pretty vile break up... All of this while I've been living on twenty quid a week. But I guess it's all part of the experience, right? This was never going to be easy and I shouldn't let myself get so down. I guess I need to start looking at all the incredible things happening in the weeks to come, my brother visiting, dad picking me up and taking me home, seeing my best friend and getting back to the city right in time for Christmas and the famous German market! 

I suppose I just wanted to say that if you're having a rough day, week or month, things will eventually begin to look a little brighter. You can get through anything, you just need to put yourself back into a positive mindset.

Em x

tumblr | twitter | instagram

♥ Haircare Routine

I've never been too dedicated to keeping my hair nice and healthy. I often go years without having it cut because I've never been happy with a haircut. I find hairdressers can be quite rude towards you if you dye your hair yourself, or if your hair isn't in pristine condition - and it's never going to be perfect so I avoid the bad attitude of hairdressers like the plague!

Over summer (after two and a half years without a cut and bleaching my ends) my mom forced me into getting my hair sorted. It was long, ombre and I really loved it. The ends were getting pretty gross though and just as I assumed, the hairdresser demanded she cut off inches and inches to get it 'healthy' again. I hated it. I hadn't had short hair in so long and still when I look back at photo's from this time last year I really miss having longer hair - even if the condition of it wasn't great.

After the chop, I decided to try and really start looking after my hair. I ditched the blonde and went for more of a natural brunette colour so I could avoid dying it for an extended period of time. I'd known about Tangle Teezer for a while but I didn't quite understand paying over the odds for a hairbrush - but bleaching my hair and never tying it up for bed meant I always woke to a birds nest and awful knots and I really needed one. I needed something that could tackle my unruly hair and it's been so worth the money. It's perfect to chuck in the bottom of your bag and takes up barely any room in a suitcase so it's travel friendly. I'm now desperate to get myself an Aqua Splash teezer.

Conditioner is also a best friend of mine after having damaged hair for such a long time. At the moment I'm obsessed with Garnier's Ultimate Blends range, I use 'The Marvellous Transformer' which uses a bunch of oils 'for beautifully nourished, supple feeling hair with a glowing shine.' I really do love the stuff and how soft it makes my hair feel. I definitely need to invest in the mask from the range. 

I add a Herbel Essenses mask into the mix, once a week. Usually, I apply to damp hair and stick in a bun while I shave and shower, just so it sits on the hair for a few minutes, I'll rinse it out like normal and finish up. I also tend to put Herbel Essenses leave-in Bee Strong conditioner onto my ends once a week.

Because I know that my hair isn't in the best condition, I always let it dry naturally. I don't own a hairdryer but I do straighten my hair a couple of times a week. I try to use a heat protection spray - at the moment I'm using one I picked up in a pound shop!

Obviously, this brings up the questions of how often you should wash, or even brush, your hair. I think this completely differs from person to person - my thin hair can go two to three days at most without a wash and then it starts to get oily. Thicker hair usually stays oil/grease free for longer and it also depends on how much product you tend to use on a day to day basis. I never use products like styling spray, wax or serums, so it's just playing with my hair that puts me down. I don't believe washing your hair every single day is necessary or good for your hair, but if your hair is getting greasy too quick it's probably down the to products you're using, not your scalp giving you grief!

Are there and holy grail hair products you use that might be of interest? Let me know as I'm desperate to update my stash!

Em x

tumblr | twitter | instagram

♥ How To: Cope on Your Own

I'll let you in on a massive secret... I never actually wanted to go to university. My childhood was far from normal and we never had much money so the cost of university seemed silly. The summer after secondary school, I took part in The Challenge - a government funded project that let me experience university halls, different ways of teaching and it let me meet people from very different backgrounds - I loved it and it made me want to carry on with education.  It wasn't until looking at universities that I discovered Falmouth University. It was still a University College when I started looking and has since been granted full university status - making it Cornwall's only university. I'd been holidaying in the nearby St.Ives for most of my life and my dad had worked in the area for a few years so I had a good idea about life in Cornwall. I knew that this was were I wanted to be and was absolutely chuffed to be given a place. It didn't ever occur to me that I would be moving three hundred miles away from home, with no friends close by, no family and no where to turn if things got rough. It seemed really easy to do but there are times when I would love nothing more than going back to the city, best friend and my parents.

The hardest thing for me is undoubtedly being away from my parents. I have a little bit of an issue because for a massive chunk of my childhood Mom was in hospital and the only time I would see her was for an hour every other night - even when she was in a coma and unable to do anything. I thought I'd be used to not seeing her, but it's really hard! I phone her all the time just for a chat when I feel a bit stressed or to check that she's okay and taking all her medicine. My friends don't phone home as much but I speak to my parents at least once a day.

Being away from my best friend is horrible. We still get teary when we see each other for the first time and when I'm leaving which is weird because you'd think we'd be used to it by now. We both have great friendship groups but being apart isn't ever easy. She's still the person I turn to when I'm going through something tough and I wish that she was around when there are issues we're facing. I recently went through a break up and there is nothing you need more than your best friend when that happens so it was a new kind of awful.

Food is a massive part of my life. I love the stuff. I love cooking and I'm a massive Jamie Oliver fan and try to be adventurous with my food while I'm at uni and free to cook as and when I like. The kitchen is my favourite place and it's definitely something I got from my Mom as she was a chef before she took ill. The massive downside, though, is having to buy food. It's costly and when you're living on a tight budget it isn't any fun to spend twenty quid on food! It's also really time consuming and sometimes it's such a pain to do the washing up.

Getting to and from uni is a chore. With almost three hundred miles between my home town and the place I now live, it's time consuming and costly to travel between the two. This means that I avoid it at all costs. Luckily, my dad loves Cornwall and comes down to collect me whenever he can. The Megabus is a brilliant way to travel between the two places. It's super cheap though it does take me around ten hours to get from Falmouth back to Birmingham this way!

At the moment I'm suffering with a cold. The absolute worst thing about being so far from home is feeling so helpless when you're ill. There's nothing better than staying in bed and Mom bringing you cups of lemsip or tea and cooking your favourite comfort food but that's near impossible when you're away. It makes you feel ten times worse having no one to look after you!

I by no means at all want to scare anybody who is applying to university. It's much easier than you expect it to be and friends and family are only a phone call away. Like most things in life, it's never going to be really easy so it's an experience you just have to grab with both hands!

If you're applying to university, how do you feel about moving away from home? Let me know in the comments! Also, I'd love to hear any coping strategies, because I think I'm going crazy and I can't wait to be at home for Christmas!

Em x

tumblr | twitter | instagram

♥ My Perfect Nude Lip

I've done it. I have found my perfect nude lip colour. It's the  shade Just a Fling in Seventeen's Stay Pout collection. It's my  second purchase from the line and I am so pleased I decided on  getting this colour. I was lusting over the MAC shade Twig but as I am an unemployed student for eight months of the year I just can't part with the fifteen pounds it would cost. I obviously picked this up in a three for two deal in Boots, and I still only spent around ten pounds.  Three items for a third less than one MAC lipstick!

The packaging is nice and sturdy and reminds me of Nars packaging ‐ matte black and a little detailing ‐ and the formula is just as impressive as a high end offering. It's so pigmented and creamy so it doesn't feel drying and the colour stays for a decent amount of time without smudging. I'm really in love with the Stay Pout collection, and with each lipstick costing only £4.49 each I'm pretty sure i'll end up with a few more.

The reason I think this colour works so well for me is because I have a quite dark natural lip so these dark nudes are much better suited to my skin than dusty pinks or lighter shades! You could say it's my lips but a little better!

What's your ideal nude lip shade? Let me know if you've ever tried anything from the Seventeen counter, because it's becoming a favourite drug store brand of mine!

Em x

tumblr | twitter | instagram